When: September 26th, 2013 | 3-4 Arrival & Reception | 4-5 Screening with Filmmaker Q & A
Where: Redwood City Cinemark, 825 Middlefield Rd, Redwood City, CA 94063
This event is sponsored by: Caltrain & Operation Lifesaver
Due to the enormously influential role of the media in girls’ lives, The Fresh Takes, Girls to Women program GEM operates from the belief that it is critical for young women to develop the skills to evaluate the media they are exposed to and then to empower them to produce their own media.
GEM lasts 12 weeks and includes one weekly workshop and two Saturday intensives. The workshops take place on site at Girls to Woman in East Palo Alto with two field trips to the Fresh Takes Media Center in Redwood City. Through inter-disciplinary experiential learning activities, graphic design, online publication, and video production, workshop participants create powerful PSA (public service announcement) videos and Internet memes that deal with issues of identity, beauty, self esteem, confidence and youth empowerment.
- Media Literacy – Learning to read and de-code media messaging in context to body image and self-esteem.
- Empowering young woman with the confidence and knowledge needed to successfully navigate through the media’s skewed representation of beauty and the role woman play in society at large.
- Creating & delivering positive messages through social media outlets that counter act the negative trends such as online ‘beauty pageants’, ‘rating systems & competitions’, as well as cyber-bullying.
- Gaining awareness and taking action on topics of diversity, ethnic representation and the lack thereof as well as the perpetuation of racial stereotypes through mass media.
- Teach under-served youth critical 21st century & job applicable skills, the 3 stages of video production, and the foundations of Photoshop.
- Production of two Public Services Announcements
- Creation of individual internet Memes
- Creation of a successful print and video campaign for use on social media
- Teenage girls will learn job applicable skills in camera operation, lighting & audio production, media literacy, digital editing, and encoding media for web-based broadcasting.
In mid-February, Fresh Takes received a promising email from David Brown, the Executive Director at a non-profit based out of Boston, Technology Underwriting Greater Good (TUGG). TUGG specializes in funding socially innovated organizations that use technology to support the entrepreneurship, education and life experiences of young people. They have supported organizations for 5 years now in New England and this is their first year expanding to the Bay Area.
Fresh Takes was recommended to David as a worthy organization to fund. One of the things that really sets TUGG apart from other grantors and funding sources is they get right to the heart of the matter. They do not require an application or any paperwork. In fact the whole process lasted no more than one hour. We exchanged emails and set up a phone interview. David spoke with the Fresh Takes staff for a half hour, researched the organization and then took his findings to the TUGG Grant Committee. Out of 30 organization interviewed by TUGG, Fresh Takes was selected as one of their first Bay Area Grant Recipients!
We are thrilled to join the ranks of TUGG supported organizations and look forward to the Awards Ceremony & Gala in SF on May 23rd. Stay tuned for more info on the event. Special thanks to those who recommended our organization and to TUGG for believing in our vision and the work we do!
Click for more information on TUGG